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October 15th, 2008 at 10:27 pm

TVs with built-in Blu-ray launched by Sharp

sharpbluray TVs with built-in Blu-ray launched by Sharp

JAPAN’S Sharp Corp. on Wednesday launched what it billed as the world’s first liquid crystal display television with a built-in next-generation Blu-ray DVD recorder.The latest in Sharp’s Aquos line of televisions will hit the market in late November with prices between 170,000 and 500,000 yen (S$2,468 and S$7,261). ‘At a time that competition is tough and the atmosphere bad, we want to differentiate ourselves by offering customers products that are of great quality but simple to use,’ Sharp chief executive Mikio Katayama told reporters. The new Aquos ‘DX series’ means a customer does not need to buy a separate DVD player or recorder, although the DVD unit can still come out of the television if there is a need for repair.

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