Right after Xbox360 announced supporting HD content from Netflix online, ROKU the first media player that supported online SD content from Netflix promised it’s customers that they will not be left alone with out hi definition content.

Here are the highlights of the program

• Roku will be delivering Netflix in HD by the end of the year

• Roku will be using Advanced Profile encodes which will deliver HD at substantially lower bit-rates than what Xbox is offering

• The number of titles is up to Netflix but the library will be the same as or larger than the Xbox library

• The UI will be updated to run in 720p and more covers will be visible on the screen at a time

• And the release will include another major new feature that you’ll have to wait a bit longer to learn about

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