LG has a history of making forward-thinking announcements at CES, such as a hybrid HD DVD/Blu-ray player in 2007. This year, the company is set to unveil a range of “broadband-enabled HDTVs with Netflix streaming software embedded directly in the TV” – which means that consumers do not need an extra box to connect to the online movie resource.  Available this spring, the new LCD and plasma HDTVs will join the BD300 Network Blu-ray disc player, which was the first Blu-ray disc player to stream movies, as well as five new Netflix-enabled Blu-ray players, LG said. According to the company, consumers can choose from a library of 12,000 movies and TV episodes; unlimited streaming is available starting at $8.99 per month. 

“Embedding the Netflix streaming software in the television is a natural progression of our partnership with Netflix and our innovative product line,” said LG Electronics USA president Teddy Hwang. “This is an LG industry-first, which provides another flexible option for consumers seeking to access exciting content directly through their HDTV.”

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