Microsoft says it is responding to the fierce competition in the phone market by retooling and beefing up its mobile operating system–and by putting it on fewer devices. Todd Peters, the vice president of marketing for the Windows Mobile division, discussed those concepts in general terms in an interview at the CES. He declined to be more specific, explaining Microsoft plans a major announcement at the Mobile World Congress, a trade show scheduled for next month in Barcelona.

But he was clear that one way in which Microsoft plans to become more competitive is by limiting the number of devices built with the Windows Mobile operating system. At present, there are around 140 such devices, from a range of cell phone makers, from Samsung to Palm and many in between. The reason that Microsoft is limiting the number of phones with the operating system is because, he said, the company does not want to have its efforts diluted over too many devices.

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