This week, Dunkin’ Donuts launched an application for the iPhone and Web that helps organize and automate group orders.

Using their computers and mobile devices, customers can initiate orders through ‘Dunkin’ Run’ and alert friends and colleagues that they are willing to be the “Runner.”

Each member of the group can add their order to the list and then the Runner can print the choices or use the iPhone to create a checklist so that when they get to the store, they don’t miss anyone’s order. The app doesn’t yet transmit the order to the local donut shop.

“We conceived of Dunkin’ Run as a social application that helps hard-working Americans stay slightly more productive,” said Baba Shetty, Hill Holliday’s Chief Media Officer. “It’s based on the idea of reciprocity — I’ll get your coffee today and hopefully you’ll get mine tomorrow — in a way that perfectly complements the ‘we’re in it together’ ethos of the Dunkin’ Donuts brand.”